The Society of American Florists’ annual convention in Phoenix last month was chock full of valuable information designed to help floral professionals tackle the challenges of running a busi... Read more
The Society of American Florists’ annual fundraiser for its political action fund tallied almost $47,000 in contributions, pledges and sponsorship dollars at SAF Phoenix 2023 — breaking last... Read more
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida Professor Emeritus Terril Nell, Ph.D., AAF. The pr... Read more
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9 at the Westin Kier... Read more
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which includes texting — that brings almost instan... Read more
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are familiar and comfortable with the business... Read more
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to editing photos — and saving time in the p... Read more
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s because it can take time to get the business r... Read more
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Phoenix 2023... Read more
