More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American Florists’ 136th annual convention. The even... Read more
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF Amelia Island 2019, the Society of American F... Read more
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual convention. The plan, the result of a year-long, co... Read more
Here’s something to ask yourself: How ready are you to retire from your business — or to sell it, pass it on to a successor or otherwise shift your role? According to a 2018 small business s... Read more
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia Island 2019 the association’s 135th Annual Conv... Read more
For Growers, Outstanding Varieties Provides Opportunity to Stand Apart
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright white chrysanthemum with a perfectly green... Read more
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral industry’s top challenges and opportunities. The... Read more
It’s no secret attracting talent is a challenge in the floral industry. “Most companies in floriculture are having a tough time finding young people to hire,” said Anna Ball, pre... Read more
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention in Rancho Mirage,... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser... Read more