Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
Fewer weddings and events, more people traveling and extreme heat are compounding what’s already been a slow summer for flower sales for some amid lingering inflation and economic uncertaint... Read more
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips for boosting in-store traffic. Organize Ori... Read more
With inflation hitting record highs and flower sales slowing, it’s especially important for florists to be astute when it comes to sales forecasting, cost of goods, and wage control. Just as... Read more
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s Day and Mother’s Day as a gauge, florists... Read more
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible — shared how their ingenuity not only got them... Read more
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase in sales and net profits in the floral ind... Read more
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is usable and valuable to your business. Here... Read more
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons learned from a strong Thanksgiving. According... Read more
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of FloralStrategies LLC has a message: Don’t n... Read more
