“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you or someone you love. #stressawarenessmont... Read more
According to the 2016 National Gardening report, 37 percent of millennials grow plants and herbs indoors. One way to get these plant-loving young customers into your shop? Have a terrarium b... Read more
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists offers 17 full-color statement stuffers sh... Read more
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering: tuxedos. “We’re the only place in town to rent t... Read more
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where small businesses can really shine,” said... Read more
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding revenue. After all, a wedding isn’t really ju... Read more
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a “super sale” stretched over two weeks, ty... Read more
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month. Weber, vice president and director of spec... Read more
‘Tis the season for merry-making, mistletoe and, unfortunately, scammers, who hit up retail florists with an array of seemingly plausible scenarios designed to lighten your wallet, steal you... Read more
