While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments decorated with the phrases “Our First Christm... Read more
Poinsettias, stockings, bows, tinsel, wreaths, Nativity scenes, Santa, elves, snowmen, reindeer, holly, candy canes, ornaments, and lights. The Society of American Florists knows members hav... Read more
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee evaluations “are vital” to the success of an... Read more
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You probably won’t have to look far to find on... Read more
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a low-key, low-cost holiday event that would en... Read more
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a witty, memorable hashtag. #AreYouFauxReal is... Read more
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday’s décor. What those millions of revelers lack, however, is the patien... Read more
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive pop-up space. To grab the attention of poten... Read more
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies used by top florists across the nation. Why r... Read more
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in Indiatlantic, Florida, knows firsthand parents... Read more