Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry. Though few people could have predicted Am... Read more
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment information and then — balks when he sees... Read more
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a store’s 13-year history, beating all of 201... Read more
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member retailers after major floral holidays. Survey resu... Read more
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One strategy is to invite customers in for a spe... Read more
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into actual here’s-my-credit-card-ring-me-up cust... Read more
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity for members. SAF members have until June 27... Read more
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is up about 4 percent from the $60.28 billion... Read more
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in February 2013, Facebook (which bought Inst... Read more
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and florists had a major advantage over other g... Read more
