Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your default fast. That sensation happens to your s... Read more
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing site. While many people use Facebook to kee... Read more
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast hosted by the Society of American Florists on A... Read more
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the momentum... Read more
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded together for the city’s second annual “Cho... Read more
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual... Read more
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on t... Read more
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more
On April 1, Poppy Parsons, AIFD, CAFA, reached the 10-year mark as owner of Smart Flowers in Swift Current, Saskatchewan—an accomplishment she chose to celebrate with customers (i.e. the peo... Read more
