Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last time SAF surveyed retail members about Eas... Read more
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s Flowers will host “Bubbles, Scrubs and Backr... Read more
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the owner of Starbright Floral Design immediately... Read more
You don’t need a ton of money or even space to do visual merchandising with panache. Take, for instance, this wall of succulents at Flowers & Fancies in Owings Mills, Maryland. Positioni... Read more
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a blog post for her business, Exotic Flowers in... Read more
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling workplace trend. On March 14, Georgianne V... Read more
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some changes to turn around your shop, but you d... Read more
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political achievements. Across the pond, Women’s Day has been a... Read more
The Society of American Florists can help members control cost of goods sold, develop current and accurate pricing, and assist bridal customers with budget planning. Created by members for m... Read more
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the capti... Read more
