Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional photo of a bride holding an elegant white h... Read more
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan for your sales and marketing efforts in 201... Read more
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves). Want to sell something familiar — maybe a d... Read more
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages of their engagement soon. Now is a good tim... Read more
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and excitement when they call? Using evocative language... Read more
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring SAF members the checXchange Mobile™ App t... Read more
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she qualify the caller as a new or existing customer... Read more
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of Dandelions Flowers & Gifts in Eugene,... Read more
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering today: How do I turn all of this goodwill and... Read more
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the consultation too fast? Did we try to co-create, rath... Read more
