So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish. Forty-six percent of respondents to the Society o... Read more
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies will saturate TV and social media. Does tha... Read more
Everyday business is important, and the Society of American Florists’ “Mood Changer” materials are designed to inspire customers to send flowers just because. The materials feature bright co... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser... Read more
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?” from wait staff. “No problem” instead of “... Read more
If your showroom is quiet lately, you might be tempted to simply write off the laidback vibe as your “slow season,” but that’s a mistake, according to Jeff Pruitt, chairman and CEO of Tallwa... Read more
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer sales with Facebook boosted posts. That’s... Read more
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog post on sales-generating ideas, Canale shared... Read more
If you constantly find yourself encouraging staff members to get out from behind the checkout counter and onto the sales floor, Tim Huckabee of FloralStrategies has some advice for you in th... Read more
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that: They’re giving customers services and products... Read more
