Want to boost sales during the relative slowdown between the busy summer wedding season and Christmas? If you’re located in a university town, you might want to start thinking Greek — soon.... Read more
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that otherwise get shoved far down the to-do list.... Read more
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at Firecracker PR and a contributing writing... Read more
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on Mother’s Day flowers, florists pulled out all... Read more
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals (and patients who have benefited from top-no... Read more
Grab attention the traditional way. SAF’s eye-catching postcards feature gorgeous custom photography on the front and a positive message about flowers on the back. Customize the postcards wi... Read more
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply what could be better. Floral finance wiz Der... Read more
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the customer’s loss? Or, when a customer orders... Read more
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer a... Read more
Talk about anticipation. By the end of the day on April 7, Tesla Motors had processed $1,000 deposits from more than 325,000 people for its new Model 3, an electric car that won’t even be bu... Read more