Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know... Read more
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned query is a dud, according to Bob Phibbs,... Read more
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics, according to Colleen Francis, of the Eye On... Read more
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturd... Read more
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists report selling prom pieces upwards of $50 to $7... Read more
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the customer’s repeat business. Try popping one of thes... Read more
There’s been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with a lot of customers. Julie Markert,... Read more
We’ve entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine’s Day (the final showdown comes Feb. 7 in... Read more
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of its Yuletide décor. The Democrat and Chro... Read more
This time of year, Bing Crosby, Judy Garland and Andy Williams might be among your most influential salespeople. (But not Alvin, Simon and Theodore…) According to a study by Entertainment Me... Read more
