On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison Florist Company, two participants in SAF... Read more
We’ve all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the hyperbole scale that only the most gull... Read more
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You’re not alone. After watching Thanksgiving sales decline for several years (a com... Read more
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF’s 1-Day Profit Blast, Saturday, November 14, in Des Moines. A quartet of industry... Read more
The longer customers linger, the more they’ll spend. That insight, outlined in the 1999 book, “Why We Buy: The Science of Shopping,” has motivated some retailers to revamp... Read more
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a recent study by Eventbrite, 78 percent of mille... Read more
