Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that deserves your focused attention: customer ser... Read more
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of major retailers are hoping as they cook up... Read more
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Su... Read more
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is uniquely positioned to gain market share and b... Read more
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of selling prom work profitably. The time to... Read more
We know! We know! You’re in the belly of the Valentine’s Day beast right now — but the days after the holiday are just as important for florists who want to set themselves up for success in... Read more
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Win... Read more
SAF Takes Stand on Deceptive Trade Practices
When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane, Washington — from a consumer’s perspective, it’s that simpl... Read more
According to the 2016 National Gardening report, 37 percent of millennials grow plants and herbs indoors. One way to get these plant-loving young customers into your shop? Have a terrarium b... Read more
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected to make their way through Christmas décor... Read more