An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National Retail Federation and Prosper Insights & A... Read more
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on Nov. 28 this year — a week later than the 2... Read more
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of American Florists archives to find some social... Read more
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while you are s... Read more
There are now just 77 days to go until Christmas 2016. For many florists, that means it’s time to promote and finish planning your annual holiday open house. According to a recent Soci... Read more
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds for a veteran to make a memorable trip to... Read more
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second quarter of 2019 — along with the prospect of... Read more
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with customers who are more occupied with beac... Read more
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more