The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters, postcards and statement stuffers by using promo... Read more
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists, weddings are less about glamour and more abou... Read more
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage “new” sales opportunities. That’s according to... Read more
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes to providing outstanding customer service... Read more
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s Day. Floral finance wiz Derrick Myers, CPA... Read more
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have company. Last year, a post-holiday survey fou... Read more
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is especially true…which is why it drives Sam Bowl... Read more
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente, California, became acquainted with her latest... Read more
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering: tuxedos. “We’re the only place in town to rent t... Read more
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try something different. Realizing that customers... Read more