3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come Feb. 13 and Feb. 14. What can you do to p... Read more
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an experience rather than a traditional gift, l... Read more
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a common comment on the Society of American... Read more
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop promotions proper attention. Nothing like a new... Read more
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and friends. Tanya Anderson, creative director at... Read more
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your business when you reach out to B2B prospec... Read more
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started with the words, “Once upon a time.” What did... Read more
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just one client. Include their large holiday ord... Read more
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a trace of bitterness in their heads). Doing so... Read more
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation, and a waffling client into a long-term fa... Read more