Tim Huckabee loves to illuminate what’s going right — and wrong — at retail flower shops. During his presentation “Smart Selling,” on Sunday, July 15 at the Society of Amer... Read more
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national compa... Read more
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists partners with FloralStrategies, a company foc... Read more
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists has prepared a number of tools to make it ea... Read more
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you charge separately for them? Do you lure cu... Read more
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive business and Motown music, on Sunday, May 20. T... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system: prepping and packaging hard goods before... Read more
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers with questions, leading with one that immedi... Read more
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making customers aware of the holiday’s existence. “... Read more