After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic forecast, projecting that retail industry sal... Read more
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. “Media coverage of your business, whether featured in an entire story or as part... Read more
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now includes 29 social media graphics with phras... Read more
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your persuasive power if you don’t rely heavily on... Read more
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved local baker. Aly Queen, the shop’s social m... Read more
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential for sales (and younger customers with a life... Read more
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on Sunday, January 14, in Omaha, Nebraska, for th... Read more
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments decorated with the phrases “Our First Christm... Read more
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You probably won’t have to look far to find on... Read more