Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a low-key, low-cost holiday event that would en... Read more
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made... Read more
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’ 1-Day Profit Blast in Philadelphia. During... Read more
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a witty, memorable hashtag. #AreYouFauxReal is... Read more
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday’s décor. What those millions of revelers lack, however, is the patien... Read more
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive pop-up space. To grab the attention of poten... Read more
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies used by top florists across the nation. Why r... Read more
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in Indiatlantic, Florida, knows firsthand parents... Read more
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free customizable promotional resources, including a po... Read more
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption and post everything to Facebook — only to he... Read more