To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of American Florists recently held two webinars —... Read more
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the business essential to maintaining an efficie... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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