Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to improve your SEO? Stuff more keywords in on... Read more
As you and your team plan for the fall holidays during the (relative) summer slowdown, you may be brainstorming ways to drive more traffic to your website. Should you hire an outside party t... Read more
By Joe Aldeguer Did you know you can use the Google Search Console to monitor the health of your website’s SEO? Doing so is easy! Here’s how. First some background. Even with Google’s... Read more
A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web sale? That’s one topic among many that Max... Read more
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content ideas, writing copy and shooting images can b... Read more
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of American Florists released the third episode in... Read more
Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine giant requires a more nuanced and sophistica... Read more
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that improves visibility online, is an imperative pr... Read more
Chances are you’ve received an email from an unfamiliar company critiquing your website and offering to fix problems affecting your search engine optimization. “It’s an absolute scam,” said... Read more