In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my clients love my personal touch, but all th... Read more
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-... Read more
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can seem pretty far from a local community and... Read more
Ever have a bride waltz in and ask if you’re willing to take on more than flowers and décor? Maybe rent linens? Provide “day of” planning services? Not quite sure how to deal with “DIY-ish”... Read more
An effort to honor fallen service members at Arlington National Cemetery — and at cemeteries around the country — got some serious support from the floral industry over the holiday weekend.... Read more
After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and expensive) restaurants, about the time it takes a... Read more