Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers in-store, and net holiday sales. But how are flor... Read more
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities. Last year, according to the National Reta... Read more
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright Floral Design’s Nic Faitos what a s... Read more
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists say, and set their small businesses apart... Read more
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding opportunities, including the PPP loan, a... Read more
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality promotion for their individual businesses and... Read more
