How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists and the Floral Marketing Research Fund, of... Read more
You already have a well-established routine for disinfecting buckets, tools and work surfaces, right? All for the sake of reducing shrink and providing customers with the best-looking, longe... Read more
During the month of June, the Society of American Florists’ Reignite Your Business webinar series, sponsored by Teleflora, focused on helping you drive sales and manage operations duri... Read more
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh, AAF, is a planner — so determining how much... Read more
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared sa... Read more
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready to kick off a yearlong salute to the shop... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and flor... Read more
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to instill confidence among staff and customers. He... Read more
