Amazon’s decision to purchase Whole Foods in a deal valued at $13.7 billion has the potential to “create a new ecosystem” of shopping, according to a business reporter who covers mergers and... Read more
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more limited range of offerings this year. For the... Read more
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already shopping with you. (In fact, some experts argue... Read more
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already familiar with your brand, people who visited y... Read more
The pursuit of delighting customers might be simpler than you think. According to a Harvard Business Review survey, customers rarely patronize a company specifically because of its over-the-... Read more
The longer customers linger, the more they’ll spend. That insight, outlined in the 1999 book, “Why We Buy: The Science of Shopping,” has motivated some retailers to revamp... Read more