Easter is Sunday, but there’s still time to push for last-minute flower and plant orders for Easter celebrations. Use the Society of American Florists’ resources to help remind your customer... Read more
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers to order early and celebrate their love wit... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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