With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content, according to two findings, mastering digital... Read more
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients online. During the “Leveraging LinkedIn” we... Read more
SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing opportunities for the experience. SAF has gat... Read more
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be dramatically different this year for many Americans.... Read more
Social media can be a key component of your holiday promotion strategy. The Society of American Florists knows members are busy — and that planning social media posts is just one of many thi... Read more