What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunitie... Read more
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,” anyone?), it’s also a great time to create or ref... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the mascot of Scott’s Flowers, is a fan favorite... Read more
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to b... Read more
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the answer. In late January, Molly Meulenbroek... Read more
