Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big game, there’s still time, and potentially a p... Read more
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO Mark Zuckerberg recently announced a chan... Read more
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the next 15 days is no easy feat. If you’re in n... Read more
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now includes 29 social media graphics with phras... Read more
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder social media platform to figure out for som... Read more
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in the state, winning many high-profile jobs i... Read more
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’ 1-Day Profit Blast in Philadelphia. During... Read more
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of flowers and generates serious cash. The Ame... Read more
Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update your social channels to encourage followe... Read more
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowme... Read more
