Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists provides members with social media graphics an... Read more
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner you ask for donations or reduced price fo... Read more
Florists may think they are doing a bang-up job on social media, but if you aren’t utilizing video, ads and caption info correctly, you’re probably creating a multitude of “social media sins... Read more
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’ new “Happiness Delivered” shareable Facebook... Read more
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now features an algorithmic feed that changes based... Read more
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional video, graphics, suggested social media text, and mor... Read more
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal It Forward event on all of your social me... Read more
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some suggested messages to go with it: Watch what... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
