Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven Facebook sharable graphics. Among them, “G... Read more
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a store’s 13-year history, beating all of 201... Read more
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from a retailer who personalizes their experie... Read more
Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media success. The owner of Crystal Media, who is a fe... Read more
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into actual here’s-my-credit-card-ring-me-up cust... Read more
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier... Read more
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity for members. SAF members have until June 27... Read more
According to a 2012 survey of nearly 500 small businesses by Vertical Response, 43 percent of small business owners spend at least six hours a week on social media tasks alone. About 25 perc... Read more
Memorial Day weekend marked the unofficial start of summer. Give your website and social media posts some summer lovin’. The Society of American Florists provides members with three summer g... Read more
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in February 2013, Facebook (which bought Inst... Read more
