A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing site. While many people use Facebook to kee... Read more
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea. She yanked out the doll’s brightly colored... Read more
A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and garnering rave reviews on social media and in hig... Read more
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the outlet of choice among shoppers. The Socie... Read more
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and can connect with three SAF team members w... Read more
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on t... Read more
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing store. A man writes a scathing blog post a... Read more
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four graphics promoting Easter flowers. Download... Read more
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a recent #TBT (“throwback Thursday... Read more
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom. The graphics show corsages... Read more
