Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last weekend in Philadelphia was simple: She w... Read more
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an eight-week-long campaign focused on women and flo... Read more
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a blog post for her business, Exotic Flowers in... Read more
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big old sense of frustration on your part. The... Read more
Hustling to figure out a last-minute way to promote International Women’s Day next week —and all of the goodwill (and potential sales) the “new” holiday can create? Why no... Read more
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR opportunity. A week before Valentine’s Day, “Great... Read more
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing out on some valuable and low-cost PR, said... Read more
A Tuesday Valentine’s Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and aahs? Still, don’t assume any of... Read more
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
Are you transforming clients’ homes for the holidays? Be sure to share the “before and after” results with your customers and the media, said SAF Vice President of Marketing Jennifer S... Read more