Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral Management, florist Kelsey Thompson, AIFD,... Read more
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web banners and social media graphics to remind... Read more
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage your customer... Read more
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American Florists summer social graphics. The soci... Read more
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without question, creating a reliable stream of revenue fo... Read more
Heading into the final Mother’s Day push, are you getting the most out of your advertising dollars? With so many advertising options, it can be difficult to decide how to spend your marketin... Read more
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered with graphics, post ideas and suggested c... Read more
With the return of spring flowers and blossoming trees, why not celebrate the season by staging space in or around your shop to lure in visitors who will post their selfies, organically adve... Read more
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content, according to two findings, mastering digital... Read more
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit QuickBooks in celebration of Women’s Histor... Read more
