‘Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website Business to Community. “Shoppers ar... Read more
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the mater... Read more
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob’s Flowers & Gifts in Poplar Bluff, Missouri, came up with a plan to m... Read more
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an app for everything these days,” writes Vil... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
It’ no trick. The Society of American Florists provides members with a library of Halloween graphics sized for website banner ads and social media. These graphics are designed to remind cust... Read more
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business page. “I heard about the idea on Sat... Read more
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230 in 207 cities in 49 states. During Petal It... Read more
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, “Petal It Forward.” On October 19, SAF... Read more
If your social media posts sometimes run together, you’re not alone. (“Did we promote that already?” “Haven’t we run that photo recently?”) “From so... Read more
