The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies will saturate TV and social media. Does tha... Read more
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at the same time? Take part in the Society of... Read more
As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The reality of living in a city struck by a na... Read more
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer sales with Facebook boosted posts. That’s... Read more
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in partnership with Asocolflores, the Society o... Read more
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy online, you should be focusing at least som... Read more
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that: They’re giving customers services and products... Read more
When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress Kirsten Dunst turned heads (and generated... Read more
Don’t miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present “How to Produce Great Video” at SAF Maui 2016, SAF’s 132nd Annual Con... Read more
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals (and patients who have benefited from top-no... Read more
