Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The... Read more
The countdown is on to the first day of spring on March 20 and the holidays and observances that come with it. Check out SAF’s Spring Resources for web banners and social media graphics for... Read more
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to the Society of American Florists’ public r... Read more
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not suggest that sending flowers is just the kind o... Read more
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so ramp up your online visibility. Try to post... Read more
For consumers, Valentine’s Day is just that: a day. For florists, though, it’s a season, and coming up with talking points for four to six weeks is no easy feat. If you’re... Read more
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social media pages) takes a mere minute. SAF has s... Read more
In late August, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, posted on Twitter a photo of the shop sandwich board advertising a free rose to anyone with the... Read more
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers — were signing up for. The owner of Lady Sl... Read more
