The Valentine’s Day crunch is here. Your shop is busy getting ready for the holiday — but there’s still time to push for more orders. Use the Society of American Florists’ customizable socia... Read more
Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather February tends to bring, it’s important to enc... Read more
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American Florists’ learning hub has a collection of Valenti... Read more
Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly scrolling. How do you make users stop long eno... Read more
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption suggestions — to help streamline your marketing... Read more
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities. Last year, according to the National Reta... Read more
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If you’re posting sporadically and haphazardly, y... Read more
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media content creators have legions of loyal followe... Read more
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward, today? Though Petal It Forward is over, the goo... Read more
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning on Dec. 18) coming up quickly. The Society... Read more