You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get attendees through the door? Florists say th... Read more
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’ Petal It Forward event Oct. 19, when flor... Read more
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society of American Florists’ annual feel-good init... Read more
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers (hello, TikTok!). But how do you get followe... Read more
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the Outstanding Varieties and Sylvia Cup Desi... Read more
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend. Social media shopping is on the rise, wit... Read more
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American Florists has tips to help you capture back... Read more
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to shop. In fact, a survey by point-of-sale c... Read more
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media platforms. Becoming a videographer may fe... Read more
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product marketing associate at the New York City flower sh... Read more