You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management co... Read more
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties and Sylvia Cup Design Competition winners w... Read more
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your customers to connect with flowers this fall. The... Read more
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has created summer social media graphics to highligh... Read more
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t know where to start? The Society of American... Read more
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father figures or important men in their lives, it’s... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Nancy White,... Read more
Last year, the typical excitement that comes with senior year was taken over with uncertainty as the COVID-19 pandemic canceled graduation ceremonies across the nation. This year, high schoo... Read more
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a successful Mother’s Day. SAF Now editors reached ou... Read more
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly anticipating their celebrations coming back w... Read more
