Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social posts including people consistently receive hi... Read more
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society of American Florists has resources to help... Read more
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back in their partner’s good graces with desig... Read more
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah, Kwanzaa and ringing in the New Year are typic... Read more
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their businesses Oct. 21 through the Society of Ameri... Read more
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel one of her favorite celebrations. This yea... Read more
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the site. But the truth is, you’ll need to do more... Read more
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across the United States this fall either in per... Read more
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social distancing practices are still in play across the c... Read more
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to the topic (Wednesday, July 29) during its Re... Read more