Here’s a new twist for your Valentine’s marketing: This year, go old school. “Direct mail, one of the most maligned marketing practices, is having a moment,” writes E... Read more
There are now just 77 days to go until Christmas 2016. For many florists, that means it’s time to promote and finish planning your annual holiday open house. According to a recent Soci... Read more
The showroom of McNamara Florist’s new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it to feel smaller. To get the intimat... Read more
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business page. “I heard about the idea on Sat... Read more