Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced designers on the design bench sooner, and m... Read more
The Society of American Florists now curates high-quality training, created by the industry’s top trainers, teachers, and floral pros in one central location, its Career Connection lea... Read more
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and flor... Read more
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in person; he wants to send flowers. All good, ri... Read more
For my latest Floral Management magazine mystery call, I went back to the Midwest and posed as a proud uncle whose niece just got a big promotion and would be moving to Hawaii. The salespers... Read more