In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City florist in the campaign. In what the Washingt... Read more
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual — and brand-enhancing — event. For the third... Read more
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers — were signing up for. The owner of Lady Sl... Read more
