Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention. It’s why he’s given away free roses at Broad... Read more
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to close out September. The president of Starbri... Read more
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral Design in Manhattan. Beside the display,... Read more
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS, which included five courses prepared by five... Read more
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two experiential promotions, both connected to po... Read more
New York City florists received a wave of requests for white rose corsages and boutonnieres late last week, as stars planned their attire for the 60th annual Grammy Award, Sunday, January 28... Read more
Nic Faitos of Starbright Floral Design in New York City has been chosen as the 2017 Lifetime Achievement recipient at the next Hotel Excellence Awards. The honor is awarded to an individual... Read more
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the owner of Starbright Floral Design immediately... Read more
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with the morning news show throughout the month... Read more
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings of your design room for the whole world to... Read more