As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate Penn, during the State of the Industry address... Read more
Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing floral professionals today — and industry memb... Read more
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the macro level, have good reason to be cautiously... Read more
