The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Su... Read more
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with many saying they could have sold even more fl... Read more
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty percent of retailers responding to a Society... Read more
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of American adults bought flowers or plants... Read more
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant. About 88 percent of respondents to an SAF pos... Read more
The U.S. Department of Agriculture recently published the 2018 Floriculture Crops Summary — a report that came about as a direct result of lobbying by the Society of American Florists and me... Read more
With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding to a Society of American Florists’ post-ho... Read more
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday survey reporting an increase in sales. Among th... Read more
The recent federal spending bill that Congress approved to fund the government included $500,000 for the publication of the Floriculture Crops Summary report, a priority issue for the floric... Read more
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace deliveries and opportunities to pair date night wi... Read more
