With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of American Florists retailer members. Overall, 58... Read more
A national group is predicting a merry and bright shopping season for retailers! The National Retail Federation last week predicted that consumers will spend 4.1 percent more this year durin... Read more
Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American Florists post-holiday member survey, whic... Read more
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first and second quarter returns. Forty-eight perc... Read more
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of American Florists, about 60 percent of member fl... Read more
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are expected to spend more money this year and see... Read more
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists surveyed by the Society of American Florists expe... Read more
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was modest but noticeable. Thirty percent of re... Read more
