Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of: Knowing the tech you have in-store and how t... Read more
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of American Florists archives to find some social... Read more
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual convention. The plan, the result of a year-long, co... Read more
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they are pricing items. “Subtle tweaks to prici... Read more